343 first-time depositors in the first 31 days.
Golden Lion went live with iConvert across eight language markets, with 95% of campaign views on mobile. One month in: 343 attributed FTDs and €68,429 in attributed player deposits, with average media spend unchanged.
The operator
Golden Lion serves a multilingual casino audience across mobile and desktop. In July, 95% of campaign views came from mobile, with player behaviour varying sharply across eight language markets.
The brief
The opportunity was not to show more offers. It was to recognise the moment a player hesitated or left, and respond with the right message for that market, device and stage of the journey.
One site. Eight markets. Different reasons to leave.
Mobile-first behaviour
The conversion journey had to work for an audience overwhelmingly browsing and depositing on mobile.
Market-level differences
English, Portuguese, German, Spanish, French, Italian, Polish and Swedish traffic did not respond in the same way.
More than one exit door
Some players left while browsing, others during registration, and others after a clear exit signal. Each moment required a different intervention.
Match the intervention to the moment.
Golden Lion ran localised mobile and desktop campaigns across three distinct points in the conversion journey.
Post-navigation-close
Re-engage after browsing behaviour signals that the player is moving away from the journey.
Registration recovery
Return hesitant players to sign-up with market-specific messaging and a clear next action.
Exit intent
Intervene when the player shows a committed exit signal, rather than interrupting ordinary consideration.
One localised post-navigation-close campaign produced 264 attributed registrations and 84 attributed FTDs in July. The strongest single market-and-moment pairing of the month.
Watch one land.
A real recording from the Golden Lion deployment: the exit signal, and the first deposit bonus arriving in the moment between deciding and closing.
The first month
First deposits were only the start. iConvert attribution keeps first deposits and subsequent deposits in separate buckets, and together they show the full player-deposit value associated with the July journeys.
First deposits from 343 attributed FTDs
Subsequent deposits made within 30 days
Total attributed player deposits
“Since partnering with iConvert we'd have record breaking months in acquisition - and it's a tool our affiliate partners love”
Simona
COO, Golden Lion
Golden Lion found this in month one.
A 20-minute conversion leakage audit will show you where your players drop, what localised behavioural campaigns could recover, and exactly how the outcome would be measured.
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