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How to maximise success and pick the best iGaming platform

There are certain aspects that operators must be aware of and keep on top of, in order to ensure that they keep on top of your game and are converting the most potential players.  

To make the most of your iGaming platform, you should look for:

Platform stability and flexibility

Your iGaming platform should boast stability. Many operators will attract players from around the globe, meaning that 100% uptime is vital to keep players happy. Any downtime can reflect negatively on an operator, so consider asking if there can be SLAs put in place to ensure you are getting the most from your platform.

Additionally, a strong platform should be able to offer operators full flexibility to customise the players’ experience. You should have full autonomy to integrate the features that suit your specific business needs whether this be casino, sportsbook, lotto, spins, eSports and more.

You should also be able to adapt quickly to your changing business requirements, to keep up with the fast-changing nature of the iGaming industry. Flexible solutions will enable you to choose from a vast selection of features and games that are powered by reputable companies, are fully mobile optimised and should ideally also support live dealer mode where needed to provide a fully interactive experience. 

Built for growth and scale

Your platform should be future-proofed so that you should not be required to then move to another platform when your requirements change. To spot a platform built for growth and scale, a look for:

They can integrate quickly and efficiently

They will scale with you

They offer a stable connection whether this be a modular solution or API based platform

Customer care and ongoing support

A reputable platform should provide exceptional support and customer care. 

By providing an integrated CRM, a platform helps keep all data in one place to enable you to reach out to your players and potential players in the most effective way possible. 

The provision of support and training can be vital, particularly when you onboard new staff, so they can hit the ground running and continue to improve operations. 

It can be helpful for operators (particularly those who are starting out) to seek licensing and legal support and risk management tools so that operators can ensure that they remain compliant with all guidance provided. 

As all popular websites work across time zones, it's critical that your provider offers 24/ support by email, live chat or telephone. 

Strong reporting capabilities

A strong platform will be able to provide you with real time analytics to help you understand your players and potential players. An operator will need to be able to access insights into how a player is using the website, what gambling content they are viewing, what their preferred payment message and so on! You need to be able to access this level of data to properly be able to cater to your players. 

Having an intuitive CRM and player management systems can help operators carefully manage and properly look after players. It is imperative that operators remain compliant and ensure that Responsible Gambling is a priority and having these player management systems in place gives players the opportunities to manage gaming habits and empower themselves to make the safe choices they need to. 

For those players who don’t get captured by your CRM, consider the addition of our intelligent iGaming CRO software. We are iGaming operator’s online assistant and help to deliver key messages at just the right time, getting to work before CRM teams even know a customer was on the website in the first place - helping to convert a significantly larger portion of them to push into CRM systems for your teams to truly nurture those relationships.

Economics

Costs should be affordable and shouldn't get unreasonable as you scale up your business. You shouldn’t have to compromise on any custom features of your website to be able to simply afford to use the platform. 

The platform you use should be aware of your business strategy and requirements and the platform should be able to provide you with the tools to achieve these goals. 

Reputation

When evaluating different platforms it is wise to look into their credentials and licences. Look into how long they have been in business and whether they are growing or downsizing and whether they have the understanding of the industry to help push your online gambling business to the next level. 

They should also be able to provide you with a great client list so you know that they have experience within the industry and have a great reputation online where you can find expert reviews and genuine feedback. When looking at their client list, look for companies that work in several regions so you know they are already able to cater to the needs of that location.

It is also wise to look into their Random Number Generator software. It should be inspected on a regular basis, and the platform should be happy to share the details of the RNG audits.

Flexibility of payments

So, there’s a lot to take into account when looking for a new platform or reviewing the performance of your current platform. You should make sure that the platform you pick is future-proof, and gives you everything you need to be successful. 

So, there’s a lot to take into account when looking for a new platform or reviewing the performance of your current platform. You should make sure that the platform you pick is future-proof, and gives you everything you need to be successful. 

Want to learn more? Send us a message on our contact page or email us at hello@iconvert.io

Author
Lindsey Roberts
Operations Director
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