Fluid and iConvert Partner to Transform Player Conversion from Click to Deposit

October 2025: iConvert, the world’s first conversion platform built for iGaming, has announced a new partnership with Fluid, the leading AI-powered iGaming cashier.

The partnership combines Fluid’s intelligent cashier technology with iConvert’s proven behavioural tools and personalised overlays, giving operators the ability to connect user intent with deposit action for the first time.

Together, the two platforms create a smoother, more complete player journey. From first visit to first deposit,  improving engagement, conversion rates, and payment success across the entire acquisition funnel.

This partnership combines Fluid’s intelligent cashier with iConvert’s tried-and-tested behavioural tools and personalised overlays. For the first time, operators can connect user intent with deposit action, turning more clicks into paying customers.

Ashley Wood, CEO of iConvert, said: “Fluid’s understanding of the gaming landscape, focus on compliance, and drive for performance match exactly how we think at iConvert. Partnering with Fluid lets us extend that same conversion power right through to the cashier and payment layer. It’s a natural evolution, when acquisition, conversion, and payments align, operators grow faster and players convert better.”

“Fluid and iConvert share the same mission: helping operators convert more players while providing a better user experience,” added Roberto Rubio, CEO of Fluid. “By connecting iConvert’s overlays directly with Fluid’s cashier, we’re enabling smarter, frictionless conversion paths that end not just in registration, but in real deposits.”

Key Benefits for Operators

1. Smarter Conversion Flows

iConvert’s overlays no longer stop at registration, they now trigger directly into Fluid’s QuickDeposit module, turning behavioural engagement into actual transactions.

2. Improved Key Metrics

The integrated stack increases FTDs (First-Time Deposits), boosts conversion rates, and reduces drop-off at the cashier. Operators can measure the entire journey, from first click to funded account – all in one view.

3.Superior Player Experience

Through Fluid’s adaptive cashier, users are shown more relevant payment options, currencies, and methods based on their region, history, and behaviour.

To see how the iConvert x Fluid partnership can drive growth for your brand, contact Ashley Wood (iConvert) or Roberto Rubio (Fluid) to arrange a demo.

About iConvert.io

iConvert is the player conversion platform trusted by over 190 operators worldwide. Using predictive nudges, exit overlays and industry playbooks, iConvert turns existing traffic into first-time deposits. To date, the platform has delivered more than 3 million FTDs across online casinos, sportsbooks and crypto operators in 50+ countries.

About Fluid

Fluid is a cutting-edge iGaming cashier solution designed to revolutionize payment journeys. By offering intelligent, context-aware deposit flows and powerful tracking tools, Fluid empowers operators to increase conversion, reduce costs, and provide personalized user experiences.

Visit www.fluidpayments.io for more information.

Media Contact:

Vikki Hawkins
Fractional Marketing Lead
www.iconvert.io
vikki.hawkins@iconvert.io