GOAT Interactive increases player acquisition focus with iConvert

iConvert welcomes GOAT Interactive to the team, with a full focus across all their markets.

iConvert, the leader in acquisition services, has been engaged by GOAT Interactive, a leading operator across Africa, to provide acquisition services to help convert more users into deposits across all twenty two markets.

The London based operator began campaigns with iConvert in Q4 2022, with a focus on Angola, Cameroon, Democratic Republic of Congo, & Ghana. iConvert’s personalised on-site engagement and behavioural technologies will be integral to optimising new player revenues across GOAT Interactive brands.

iConvert will be supporting the brand with exit intent pre-registration overlays to convert more traffic to register and deposit, and GOAT Interactive will also have access to the full iConvert gamification suite of tools in order to increase their onsite experience.

Ashley Wood, CEO at iConvert commented:
Partnering up with the team at GOAT Interactive has been one of the easiest decisions we’ve ever had to make. GOAT Interactive has an extremely strong presence across Africa and we’re more than looking forward to playing our part in helping them continuing to grow this.

Rich Lee- Director of Online Marketing & Sales:
The innovative technology that iConvert has is hugely appealing to us. With the volume of customers that come to our sites daily, the ability to have an additional layer of support to push customers along the funnel, ensures that we will have all areas of the funnel covered. Furthermore the gaming knowledge that iConvert brings to the table means that we can rely on them to prioritise the value of the customer first. While also deriving a healthy volume of additional customers.