Web3 and CRO - How Web3 Casinos Can Revolutionise CRO
5 mins
• 22nd August 2023
The online casino industry has undergone a significant transformation in recent years, with the advent of new technologies and the increasing use of personalisation. Streaming has played a key role in this change, enabling players to enjoy a more immersive and interactive gaming experience.
According to a report by Grand View Research, the global online gambling market is expected to reach $127.3 billion by 2027, growing at a CAGR of 11.5% from 2020 to 2027. The increasing use of personalisation and streaming technologies is one of the key factors driving this growth.
Streaming technology has allowed online casinos to offer live casino games that are broadcast in real-time, giving players the feeling of being in a physical casino. This has been particularly popular with players looking for a more realistic and authentic gaming experience. In fact, according to a report by Technavio, the live casino segment is expected to grow at the highest CAGR during the forecast period, driven by the increasing popularity of live streaming.
Personalisation has also played a key role in the growth of the online casino industry. With the use of data analytics and machine learning, online casinos are now able to offer a more tailored experience to their players. This includes offering games that are tailored to a player's preferences and habits, as well as customised bonuses and promotions.
According to a study by Juniper Research, personalisation will drive a 70% increase in online casino revenues by 2021. This is because personalisation allows online casinos to increase customer engagement and retention, leading to higher revenue.
One example of an online casino that has successfully implemented personalisation and streaming technology is 888 Casino. The casino offers a wide range of live casino games that are streamed in real-time, and also uses data analytics to tailor the experience for each player. This has resulted in a significant increase in customer engagement and retention, and has helped 888 Casino to become one of the leading online casinos in the industry.
Another online casino that has successfully implemented personalisation and streaming technology is Betway Casino. The casino offers a wide range of live casino games that are streamed in real-time, and also uses data analytics to tailor the experience for each player. This has resulted in a significant increase in customer engagement and retention, and has helped Betway Casino to become one of the leading online casinos in the industry.
In conclusion, the online casino industry has undergone a significant transformation in recent years, with the advent of new technologies and the increasing use of personalisation. Streaming has played a key role in this change, enabling players to enjoy a more immersive and interactive gaming experience. Personalisation has also played a key role, allowing online casinos to offer a more tailored experience to their players, resulting in higher customer engagement and retention. With the use of data analytics and machine learning, online casinos are now able to offer a more tailored experience to their players. This includes offering games that are tailored to a player's preferences and habits, as well as customised bonuses and promotions.
