The impact of website speed on iGaming conversion rates

The iGaming industry has been growing rapidly over the past few years, and it is becoming increasingly competitive. With so many online gaming platforms available, players are becoming more demanding when it comes to their online gaming experience. One of the critical factors that can influence the success of an iGaming website is its speed. In this blog post, we'll discuss the impact of website speed on iGaming conversion rates.

Firstly, it's important to understand what we mean by website speed. Website speed refers to how quickly a website loads and responds to user requests. It is typically measured in seconds and can be impacted by a variety of factors such as server speed, image sizes, and website design.

The impact of website speed on iGaming conversion rates is significant. If a website takes too long to load or respond to user requests, players are likely to become frustrated and move on to a different site. This can result in lost revenue and decreased customer loyalty. In fact, studies have shown that even a one-second delay in website load times can result in a 7% reduction in conversions.

On the other hand, if a website is fast and responsive, it can help to improve player engagement and satisfaction. A fast-loading website provides a better user experience, which can lead to increased conversions and revenue. Additionally, a fast website can also improve search engine rankings, as search engines prioritise websites that load quickly.

To improve website speed, iGaming websites can implement a range of optimisation techniques. One of the most effective strategies is to optimise images and other website content to reduce their file size. This can be achieved by compressing images or using alternative file formats. Additionally, websites can leverage content delivery networks (CDNs) to reduce the load on their servers and speed up page load times.

Now this brings us on to the topic of the impact of third party software on website speed. Typically adding any software on to your website runs the risk of slowing it down as it will need to link data from external sources and servers. Third party software could act as a double edged sword in this scenario. You add them to the website in the aim to increase your revenue, but slowing down the site could play into that 7% reduction mentioned above.

So what can third party software companies do to not become a hindrance to their customers?

Here at iConvert, our software deploys on a website in just a single line of Javascript. 16kbs in size keeping overall website size as low as possible, but we don’t just stop there. The iConvert solution is deployed asynchronously with the website and only deploys when needed, keeping load times and overall data on the website to a minimum.

In conclusion, website speed is a critical factor in determining the success of iGaming websites. A slow website can result in lost revenue and decreased customer satisfaction, while a fast website can improve engagement and increase conversions. As such, iGaming websites should prioritise website speed optimisation to improve their chances of success in this competitive industry, and to consider your options when choosing an iGaming conversion specialist.

But of course, we hope you choose iConvert!