The Impact of Conversion Rate Optimisation (CRO) in iGaming during the Champions League Final
6 mins • 2nd June 2023
The world of online gambling has come a long way since the first online casino was launched in 1994. With the proliferation of internet access and the advancement of technology, online gambling has become increasingly popular and accessible. As a result, user habits in online gambling have also evolved over time.
One significant change in user habits is the shift towards mobile gambling. With the increasing use of smartphones and tablets, more and more people are turning to these devices for their online gambling needs. According to a report by the UK Gambling Commission, the percentage of online gambling done on mobile devices has increased from 15% in 2012 to over 50% in 2019. This shift towards mobile gambling is largely due to the convenience and accessibility of these devices, as well as the increased number of mobile-friendly gambling sites and apps.
Another change in user habits is the preference for live dealer games. In the past, online casinos primarily offered virtual, RNG-based games such as slots, video poker, and table games. While these games are still popular, there has been a growing demand for more authentic and immersive experiences. Live dealer games, which feature a real human dealer and are played in real-time via a video stream, have become increasingly popular in recent years. These games provide a more realistic and social experience, which is likely the reason for their growing popularity.
Social media and streaming platforms have also played a role in the changes in user habits in online gambling. One way in which social media has impacted online gambling is through marketing and promotions. Many online casinos and game developers use social media platforms such as Facebook, Twitter, and Instagram to reach out to potential players and promote their products. This has made it easier for players to discover and try out new online casinos and games, which has contributed to the growth of the industry. In addition, the rise of streaming platforms such as Twitch and Kick has provided a platform for players to share their experiences and watch others play online casino games. Streaming casino games on platforms like Twitch has also helped to increase the visibility and popularity of online casinos and games. Social media and streaming platforms have also played a role in the increase in live dealer games. Many online casinos now offer the option to play these games on social media and streaming platforms, which has helped to make them more accessible and popular. This has helped to create a more social and interactive aspect to online gambling, which was previously lacking.
The increased use of cryptocurrencies in online gambling is another significant change in user habits. Cryptocurrencies are digital or virtual currencies that use cryptography for secure financial transactions. Some of the most well-known cryptocurrencies include Bitcoin, Ethereum, and Litecoin. One of the main reasons for the adoption of cryptocurrencies in online gambling is their anonymity. Unlike traditional payment methods such as credit cards and e-wallets, which require personal and financial information, cryptocurrencies can be used anonymously. This is especially appealing to players who value their privacy or who may not have access to other payment options due to restrictions in their region.
Cryptocurrencies are also considered to be more secure than traditional payment methods. Transactions made with cryptocurrencies are recorded on a decentralized ledger called the blockchain, which makes them virtually immune to fraud and tampering. In addition, cryptocurrencies use advanced encryption techniques to protect against hacking and other cyber threats + have lower transaction fees!
Finally, there has also been a shift towards responsible gambling in recent years. Responsible gambling is the practice of gambling in a way that minimizes the risk of negative consequences. This includes setting limits on spending, taking breaks, and seeking help if needed. In the past, the focus of online gambling was largely on the entertainment aspect, with little attention given to the potential risks and negative impacts. However, as the industry has grown and become more mainstream, there has been an increased awareness of gambling-related problems such as addiction and financial harm. In response to this, many online casinos have implemented responsible gambling measures to help players gamble safely. These measures can include tools such as spending limits, time limits, and self-exclusion options, which allow players to set limits on their gambling activity and take breaks as needed. In addition, many online casinos now provide resources and support for players who may be struggling with problem gambling, such as links to organizations that offer help and counseling.
In conclusion, the changes in user habits in online gambling reflect the evolution of the industry and the advancements in technology. From the shift towards mobile gambling and live dealer games to the use of social media and cryptocurrencies, it is clear that the online gambling landscape is constantly evolving. As new technologies emerge and user habits continue to change, it will be interesting to see how the industry adapts and evolves in the future.
6 mins • 2nd June 2023
4 mins • 31st May 2023
6 mins • 25th May 2023