iConvert’s Gamification Suite provides operators with the tools they need to ramp up those conversions from pre-registration traffic through tried and tested gamification strategies. By partnering with iConvert, operators can take advantage of various minigames available within the Gamification Suite.
Our player engagement scratchcards are curated to enable operators to provide a positive onsite experience, before the player even signs up. This lets the player create their own social proof, without even leaving the website. We help you encourage visitors to extend their time on site through pre-registration activity and positive experience to give a taste of what they will experience post registration. In terms of gambling psychology, scratchcards are so effective because of the ‘near miss’, as they serve as strong reinforcers and can encourage further play. A study by Clark et al (2009) revealed that near-miss outcomes activated brain areas related to winning and reinforcement processing. And if the visitor wins? Even better…
WHEEL OF FORTUNE
The iConvert Wheel of Fortune was a welcomed addition to our repertoire of conversion games by our clients, to help ambitious operators utilise gamification to encourage sign up from potential players. Why are they so effective? They bring in results as they are a good dopamine generator - and when dopamine is released to the pleasure centre of the brain it creates positive emotions and a sense of achievement. Sense of achievement is one of the most powerful psychological driving factors of human behaviour - if they feel like they have achieved something, they are likely to register and come back time and time again due to these quick wins.
The iConvert Gamification suite helps to attract and retain your customers through gamification strategies - humans like to compete and be rewarded for their actions, so gaming techniques are a good way to attract and retain your players. Pre-registration, gamification also acts as an element of self-generated social proof: letting visitors play before they pay. This creates a positive experience to encourage sign up and spend further time on site, increasing interaction, engagement and above all else: conversion rate.
We removed the heavy integrations and slow-moving processes typical in gaming, ensuring our system remained intelligent, light and agile but yet still incredibly powerful. Our in-house team does all of the heavy-lifting, meaning that our operators have more time to maximise results and improve on KPIs. Simply paste the script from your iConvert Dashboard into the <head> tag of your website’s code. You can also integrate via Google Tag Manager in just 5 clicks.
Simply fill out the form below and one of our specialists will be in touch - or give us a call on 01642 214181