Onsite analytics allows operators to truly understand their potential players’ needs and wants;being able to provide them with exactly what is needed, and when.
Without knowing exactly what your potential players want, you will struggle to provide just what they need. The iConvert Onsite Analytics services provide you with a far deeper insight into what is working, and what’s not - meaning you can fully optimise your online casino website for conversion, and tailor it to your specific audience’s needs. For you, this means increases in registrations, conversion rate and FTDs.
Find out what’s hot and what’s not with heatmapping - a fantastic tool to help operators ascertain what potential players are seeking, and where they are coming across hurdles. The best way to truly understand your potential players is to let them show you what is working, and what is not. The iConvert heatmapping software tracks mouse click and scroll positions, showing you where on your website is getting the most hits and where could use some work.
To keep in front of the trends, operators should be continually testing their website to ensure that the website is user friendly and there are no hurdles that potential players are regularly coming across - and so they can be sure that players are enjoying the website content and how they can best structure the website to cater to the players whilst making sure the most profitable games are prevalent.