The Impact of Conversion Rate Optimisation (CRO) in iGaming during the Champions League Final
6 mins
• 2nd June 2023
Roll up one and all, iConvert have welcomed Happistar to the team!
HappiStar Casino is an online betting site that was founded in 2018 and is run by BlackBox Technology Limited. The casino is focused on the Asian betting market, specifically Indonesia, Japan, Vietnam, Thailand and the Philippines.
The casino has hundreds of games in its library as well as low wagering requirements on bonuses as well as fast payout times for winnings. These all combine to make HappiStar one of the best Asian-focused casinos.
As HappiStar looks towards the future and how technology can advance their aims… iConvert and HappiStar begin working on their partnership to drive the hard earned website traffic further in strategic conversion funnels of the player journey.
iConvert will be supporting the brand with exit intent pre-registration overlays to convert more traffic to register and deposit, and HappiStar will also have access to the full iConvert gamification suite of tools in order to increase their onsite experience and offer players new ways to play with Happistar.
Ashley Wood, CEO at iConvert commented: Pairing with HappiStar was a no brainer for us, from the second that we heard their vision. I have no doubt, the team can really disrupt the Asian market and hopefully, we can play our part in helping.
Sarah McLean, CEO at HappiStar said: We’re so impressed with the 1:1 support that iConvert offers, having our own dedicated Account Manager and Slack channel, which means we can utilise 24/7 support. And the results we’ve seen so far only are nothing short of beyond our expectations.
